Enterprise SaaS product marketing strategies that drive value and inspire change.

I’m Thomas Kan

With over 15+ years of marketing leadership experience - driving value for Fortune 500 companies and startups alike - I specialize in B2B product marketing and growth marketing for enterprise software companies.

What I offer

Consider me to be player-coach: a strategic thinker with a bias for action. Whether you’re launching a brand new product or introducing a new feature, I work with you to understand your specific challenges and create a comprehensive go-to-market strategy.

  • GTM Strategic Plans

  • Persona Development

  • Product Positioning and Messaging Frameworks

  • Content Marketing and Sales Enablement Planning

  • Demand Generation Plans

  • Campaign Performance and KPI Analysis

  • Market Research Strategy

Recent Work

Challenge: US Real Estate SaaS company wants to expand market presence to EMEA.

Solution: I built out a multi-phased GTM strategy that updated product positioning and mapped out an ABM strategy for strategic new logo targets, an omni-channel demand generation campaign, and sales enablement strategy.

“Thomas worked directly with our teams, understood our business challenges, and developed an extremely thorough and thoughtful go-to-market plan that we pitched directly to our executive team. We still use this plan to guide us through our market expansion.”

- SVP, Marketing

Challenge: Healthcare startup launched a new SaaS solution, but lead generation has been below target.

Solution: I identified significant areas of improvement in their SEO strategy and sales enablement execution. I audited all existing marketing collateral, worked with their teams on edits, and created a sales training program.

“Thomas provided a critical lens into identifying gaps in how we were going to market. His attention to detail - and laser focus on brevity and empathy - proved to be essential.”

- CMO